at the MYBA Charter Show

by Ocean Alliance


Recently Ocean Alliance’s Managing Director, Joachim Howard, attended MYBA’s Charter Show in Barcelona.  Held at the up and coming superyacht marina, OneOcean Port Vell, the show was only opened to accredited brokers and Ocean Alliance was the only Australian Central Agency to attend.

Focused entirely on the charter market, there were 53 yachts on display with a total length of 2,521 meters whilst 1,885 people attended representing 592 central agents and broker.  Having flown directly from the Australian Superyacht Rendezvous (ASR), Joachim noted the very great need for Australia to host more events for large yachts as ASR was firmly in everyone’s minds and on everyone’s lips.

“As the industry develops and continues to grow in Australia we also need to support that growth with the right exposure of the product.  In my opinion, that means more events promoting large yachts for sale and charter to Australians and regional buyers,” stated Joachim.

70% of Ocean Alliance’s booking come from accredited MYBA agents so it is important to attend the MYBA flagship event to communicate the latest in yacht charter in Australia and the South Pacific.

“Preceding the event, we signed a large contract in the South Pacific after hosting several key brokers on a familiarization trip.  Trips of this nature as well, as attending yacht shows, brings more connections leading to more business for our central agency yachts,” explained Joachim.

Equally, Ocean Alliance travels the distance to Europe on fact finding missions for their Australian clients seeking new and exciting yachting experiences.

Joachim continued, “We also attend the Barcelona show to inspect first-hand the finest yachts available for charter in eastern and western Mediterranean for the coming season.  The yachting business is one of relationships and meeting face to face the crew and the central agents plays a critical role when placing clients on yachts outside of Australia.”

If you would like to hear more about Ocean Alliance’s experiences at the MYBA Show, please contact the team.


Ocean Alliance is a Sydney-based full-service superyacht brokerage house.

The company represents a large portion of the superyacht charter fleet operating in Australia and the South Pacific, and source international charter yachts and destinations for clients looking abroad. Their services also include yacht brokerage, charter marketing, commercial structures and yacht management.

Whether you are an experienced yacht owner or charterer or making your first steps in yachting, the team can support your needs.


Media and PR enquiries: info@oceanalliance.com.au to find out more.
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