Joachim Howard

Managing Director

Originally from Melbourne, Joachim founded Ocean Alliance when he relocated to Sydney, Australia after gaining extensive first-hand experience within the international superyacht industry.

His roles were involved in the operation and management of both private and chartered superyachts in regions covering the globe.

After relocating to Sydney in 2006 following many years working in the industry abroad he was involved with the Australian agency for several key European shipyards.

He frequently returned to international boat shows & conferences while managing client’s new construction yachts and overseeing their delivery and management in Australia & Europe.

The Ocean Alliance headquarters were established in 2011 after identifying an industry shortfall of local and international experience.

His drive was a key interest in the development of the Australian charter & high-end brokerage market, coupled with the experienced representation and marketing of international cruising destinations.

Joachim’s extensive experience in the industry allows him to assist clients in all aspects of a superyacht experience including charter brokerage, charter management, yacht brokerage, new construction, operational guidance, commercial structures and superyacht marketing. His attention to detail and unwavering client-focused approach encompass the foundation of Ocean Alliance.

When he indulges in spare time, Jo loves surfing, escaping away with his wife and their dog Archie, and he particularly appreciates Italian red wines.

Call Jo on +61 (0) 405 767 869 or email jo@oceanalliance.com.au

Louise grew up in the North Island of New Zealand. She spent many holidays venturing along the shores of NZ’s coastlines & exploring the many hidden gems.

After travelling extensively overseas in her youth throughout Europe, Canada, Africa, Asia, and the Pacific, she began her career as a Travel Agent working in the Corporate environment and she began to help others explore the world.

It was a natural progression for her to move into ownership of 2 Retail Travel Agencies and share her love of this Industry. She now has over 25 years’ experience in the Travel Industry.

Louise loves learning about the way people all around the world live, immersing herself in different cultures and their traditions.  She has seen many amazing wonders of our world and is endlessly inspired by nature and adventures.

She resides in the Blue Mountains (West of Sydney) with her husband, has 2 grown children and spends her spare time enjoying the outdoors and good food & wine.

Louise is highly regarded & respected, and her multifarious experience can help you plan the perfect event or extended charter within the fleet of Ocean Alliance.

Call Louise on +61 (0) 439 147 597 or email louise@oceanalliance.com.au

Louise Conway

Charter Experience Broker

Louise grew up in the North Island of New Zealand. She spent many holidays venturing along the shores of NZ’s coastlines & exploring the many hidden gems.

After travelling extensively overseas in her youth throughout Europe, Canada, Africa, Asia, and the Pacific, she began her career as a Travel Agent working in the Corporate environment and she began to help others explore the world.

It was a natural progression for her to move into ownership of 2 Retail Travel Agencies and share her love of this Industry. She now has over 25 years’ experience in the Travel Industry.

Louise loves learning about the way people all around the world live, immersing herself in different cultures and their traditions.  She has seen many amazing wonders of our world and is endlessly inspired by nature and adventures.

She resides in the Blue Mountains (West of Sydney) with her husband, has 2 grown children and spends her spare time enjoying the outdoors and good food & wine.

Louise is highly regarded & respected, and her multifarious experience can help you plan the perfect event or extended charter within the fleet of Ocean Alliance.

Call Louise on +61 (0) 439 147 597 or email louise@oceanalliance.com.au

George Bains

Marketing & Video Production

From London, George joined the superyacht industry having enviously watched his friends travel the world onboard yachts.

George previously worked as a writer and producer for a leading industry media company, where he developed a strong network and relationships across all sectors of the yachting world.

Relocating to Australia in 2019, George directed the Australia InDepth documentary series, which covered charter opportunities in the country and featured Ocean Alliance in several episodes.

He since travelled around the world producing a new documentary series on the people behind the construction of superyachts, before returning to Sydney to join Ocean Alliance.

George’s passion is to tell engaging stories and share the unique yachting experience visually. Away from the industry, George spends his time developing scripted & unscripted projects, exploring Australia, and complaining about his football team.

Call George on +61 (0) 492 856 228 or email george@oceanalliance.com.au