Joachim Howard

Managing Director

Originally from Melbourne, Joachim founded Ocean Alliance when he relocated to Sydney, Australia after gaining extensive first-hand experience within the international superyacht industry.

His roles were involved in the operation and management of both private and chartered superyachts in regions covering the globe.

After relocating to Sydney in 2006 following many years working in the industry abroad he was involved with the Australian agency for several key European shipyards.

He frequently returned to international boat shows & conferences while managing client’s new construction yachts and overseeing their delivery and management in Australia & Europe.

The Ocean Alliance headquarters were established in 2011 after identifying an industry shortfall of local and international experience.

His drive was a key interest in the development of the Australian charter & high-end brokerage market, coupled with the experienced representation and marketing of international cruising destinations.

Joachim’s extensive experience in the industry allows him to assist clients in all aspects of a superyacht experience including charter brokerage, charter management, yacht brokerage, new construction, operational guidance, commercial structures and superyacht marketing. His attention to detail and unwavering client-focused approach encompass the foundation of Ocean Alliance.

When he indulges in spare time, Jo loves surfing, escaping away with his wife and their dog Archie, and he particularly appreciates Italian red wines.

Call Jo on +61 (0) 405 767 869 or email jo@oceanalliance.com.au

From London, George joined the superyacht industry having enviously watched his friends travel the world onboard yachts.

George previously worked as a writer and producer for a leading industry media company, where he developed a strong network and relationships across all sectors of the yachting world.

Relocating to Australia in 2019, George directed the Australia InDepth documentary series, which covered charter opportunities in the country and featured Ocean Alliance in several episodes.

He since travelled around the world producing a new documentary series on the people behind the construction of superyachts, before returning to Sydney to join Ocean Alliance.

George’s passion is to tell engaging stories and share the unique yachting experience visually. Away from the industry, George spends his time developing scripted & unscripted projects, exploring Australia, and complaining about his football team.

Call George on +61 (0) 492 856 228 or email george@oceanalliance.com.au

George Bains

Marketing & Video Production

From London, George joined the superyacht industry having enviously watched his friends travel the world onboard yachts.

George previously worked as a writer and producer for a leading industry media company, where he developed a strong network and relationships across all sectors of the yachting world.

Relocating to Australia in 2019, George directed the Australia InDepth documentary series, which covered charter opportunities in the country and featured Ocean Alliance in several episodes.

He since travelled around the world producing a new documentary series on the people behind the construction of superyachts, before returning to Sydney to join Ocean Alliance.

George’s passion is to tell engaging stories and share the unique yachting experience visually. Away from the industry, George spends his time developing scripted & unscripted projects, exploring Australia, and complaining about his football team.

Call George on +61 (0) 492 856 228 or email george@oceanalliance.com.au