Sanlorenzo Asia expands to become Sanlorenzo Asia-Pacific, strengthening its presence in Australia and New Zealand.
With many years of experience in new and brokerage yacht sales, charter and services in Australia, Joachim Howard becomes Simpson Marine Australia Country Sales Manager effective immediately.
Sanlorenzo Asia, a division of Simpson Marine, has transformed into Sanlorenzo Asia-Pacific (Sanlorenzo APAC), coinciding with opening an office in Sydney. This strategic move reflects the company’s commitment to serving the growing demand for yachts and related services in the Asia-Pacific region and follows Simpson Marine’s regional expansion under the ownership of Sanlorenzo SpA, which took place in March 2024.
The company has opened a sales office in Jones Bay Wharf in Sydney and is poised to introduce two new vessels to discerning clients in this dynamic and mature market. Richard Allen, CEO of Simpson Marine Group, says: “Australia represents a significant opportunity for Sanlorenzo – its stunning coastline, vibrant yachting community, and steadily increasing number of ultra-high-net-worth individuals make it an ideal hub for the brand, with several Sanlorenzo yachts already based here.
“In 2024, there are 423 superyachts above 30 metres owned in the AsiaPacific region with 34 percent of them located in Australia and 5 percent in New Zealand. This is significantly more than the second-largest market, Hong Kong. These numbers, along with a strong boating pedigree and yachting culture in Australia, gives us confidence for the growth of Sanlorenzo in Australia and New Zealand.”
Nick Stratton, Chief Sales Officer of Simpson Marine Group, adds: “We see immense potential in Australia as the Sanlorenzo Pacific Hub. Our tailored approach to yacht design and craftsmanship resonates with clients seeking bespoke solutions and yachts with long-range capacity and elevated lifestyle.
“With our expanded presence and a wide range of yachts through Sanlorenzo and sister brand Bluegame, we’re well positioned to meet their needs. With many years of experience in new and brokerage yacht sales, charter and services in Australia, Joachim Howard becomes Simpson Marine Australia Country Sales Manager effective immediately,” he says.
“Notable yachts to arrive in Sydney are the country’s first Btuegame BGX63 and the Sanlorenzo SD90 that will be officially premiering together at the Sanlorenzo Australia office at Jones Bay Wharf.” The Sanlorenzo APAC team attended the 2024 Sydney boat show to meet Sanlorenzo yacht owners and interested parties. They plan a major activation with Santorenzo and Bluegame yachts later this year once the vessels arrive.
Article Link: https://oceanmagazine.com.au/sanlorenzo-expands/