Ocean Alliance attending the 27th edition of the Monaco Yacht Show

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by Ocean Alliance.


Monaco, the beautiful principality on the French Riviera is the epitome of luxury and the first contact point for the international elite due to its exclusive setting. There is no better place to provide the ultimate showcase for luxury yachting market professionals.

Each September, the yachting industry turns its focus to the prestigious successfully growing Monaco Yacht Show. This year 45 new Superyachts will be unveiled to an international audience with a great excitement. Since 1991, His Serene Highness Prince Albert II of Monaco recognizes and supports this glamorous event.

Joachim Howard, Managing Director and Laurie Foulon, Charter Experience Manager of Ocean Alliance will attend again this event of superlatives. It is the perfect setting for personal meetings with charter brokers and to establish long-term business relationships. A visual inspection of the yachts to get to know the crew and the special features as well as the attendance of seminars to get an overview of industry updates and major highlights are also part of a typical day at this show.

The MYS is an international trade fair and takes place from 27 to 30th September at the redefined “House of Fine Yachting”, on the quays of the iconic Port Hercules for the 27th time. It is one of the world’s leading Superyacht shows and enjoys an increasing popularity every year. The organizers welcome this time more than 580 exhibitors from 19 countries and expect over 30,000 visitors from all over the world in these four days.

With an exhibition area of 9,000 square meters, the Monaco event provides space for more than 120 extraordinary giant vessels measuring 25 to 100 metres long. This year there are also additional berths for a greater assortment of yachts to offer exhibitors and visitors more opportunities than even before. Furthermore exclusive show attendees have the possibility to use a comfortable helicopter shuttle service from the Nice Airport to Monaco.

Besides luxury yacht builders and suppliers there are some of the world’s influential maritime brokerages, award winning yacht designers and water toys companies that will be represented at this fair and provide a unique chance for the visitors to discover the variety of designs and the leading innovations in the yachting industry.

One of the highlights and unmissable Superyachts launched this year is the 85m long Lürssen luxury M/Y ARETI. It is the perfect vessel to relax and enjoy the bright side of life for up to 18 guests on board which can be accommodated in nine spacious cabins. A beach club with spa facilities, a plunge pool, sauna and a Jacuzzi pool ensures a great entertainment and a luxury yacht experience.

Another special feature this year is the ‘Sapphire Experience’ which is a VIP program for UHNWI’s and shows again that the MYS represents the pinnacle of luxury. The high-end clientele will enjoy the particular advantage in the new epicenter of activities that offer them exclusive private yacht viewings, personal invitations to social events of luxury brands and a unique and unforgettable experience.


Ocean Alliance is a Sydney-based full-service superyacht brokerage house.

The company represents a large portion of the superyacht charter fleet operating in Australia and the South Pacific, and source international charter yachts and destinations for clients looking abroad. Their services also include yacht brokerage, charter marketing, commercial structures and yacht management.

Whether you are an experienced yacht owner or charterer or making your first steps in yachting, the team can support your needs.


Media and PR enquiries: info@oceanalliance.com.au to find out more.
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